Predictive analytic models for credit unions
Leverage AI to enhance member engagement and retention
Use AI to create data-driven audiences
Prisma’s Predictive Analytic Models enable credit unions to predict and engage with members in real-time, using insights powered by advanced AI and machine learning.
With 75% of financial institutions struggling to effectively use data and analytics for determining the “next best action,” Prisma’s solution turns this challenge into an opportunity for credit unions to thrive.
Key features
Predictive power
Leverage machine learning to predict churn, upgrades, and product recommendations.
Data-driven personas
Automatically identify and assign distinct personas based on your members’ data..
Effortless AI access
Unlock predictive power without building infrastructure—easily tap into predictive insights with minimal resources.
Benefits
Boost engagement with personalized experiences.
Increase retention by predicting and preventing churn.
Optimize campaigns with data-driven recommendations.
Leverage external AI infrastructure to optimize resources.
How it works
Prisma combines your first-party data with third-party data to build predictive models.
Models generate insights like personas, product recommendations, and churn predictions for personalized engagement.
Models are used to target campaigns across email, text, online banking banner ads, direct mail, and more.
Why choose Prisma's predictive analytic models?
AI-powered insights
Predict future behaviors with machine learning
Automated Models
Continuously retrains for accuracy
Tailored for financial institutions
Models designed for the unique needs of FIs
Easy Integration
Plug into your existing systems
Prisma’s predictive models helps credit unions significantly boost engagement and retention
4X improvement in response rates
+60% higher account balances
+24% higher net interest revenue
Find out more and see what Prisma can do for you
15%
conversion rates
$186M
in deposits in 3 waves
2x
email open rate
3x
sustained increase in short-term loans
87%
faster post-campaign processing
What customers are saying
“Prisma boasts an exceptional level of user-friendliness, making it highly intuitive and easy to navigate”
Kelly Wagner-Grull, MBA
Director of Member Experience, Innovation and Digital Services
Credit Union of Colorado
“I love the analytics, the easy-to-use email build-out, and the integration with other platforms.”
Matt Sirgo
Digital Marketing Manager
Soarion Federal Credit Union
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