Your members deserve a partner on their financial journey.
Prisma Campaigns offers a personalized and customizable experience to meet members where they are at.
Your credit union is already member-centric and has innovative solutions to improve members’ financial well-being. Now, you need a dynamic way to anticipate members’ pressing needs so you can present them with the right offer when they need it most.
Instead of blasts, a targeted approach allows you to focus on members who are most likely to convert. Additionally, you can leverage data to identify who needs what and when, and use dynamic segmentation and automated “always-on” campaigns to offer personalized solutions that meet their needs and drive conversions. Make sure to combine multiple channels too.
At Prisma, we understand that your members have unique financial needs shaped by their life circumstances. That’s why we make it a priority to personalize every message to their individual context or situation. By doing so, you can establish a deeper connection with your members that deepens relationships and builds trust.
Attracting new members is essential. However, building lasting relationships is what ultimately drives growth and revenue for your credit union. With personalized offers and messaging that speak to their unique financial needs, you demonstrate your commitment to their financial well-being and foster a sense of trust and loyalty that goes beyond just financial transactions.
sustained increase in short-term loans
families avoided predatory loans
Emprise Bank needed to identify customers who needed short-term loans. The offer had to be personalized and presented to the customer at the right time.
Data was used to create a predictive model. An automated “always-on” campaign was created to be constantly running, and messages were personalized based on 16 different versions.
See how targeting can improve your members well-being
Insights and ideas from credit union experts to help you tap your data for marketing results.
A balance between the right mix of tools, integration and security, to enable your digital marketing transformation.
We’ll show you how you can use Marketing Automation to deepen relationships, boost loyalty and increase share of wallet.