Mapping the data maze
Short video series
Using your credit union’s data to drive marketing results
This is a short video collection from a webinar featuring Anne Legg and Felipe Gil about how credit unions are benefiting from data-driven marketing automation and how to overcome the challenges related to data projects.
This webinar was inspired by a white paper that covers these topics in further detail and includes opinions from industry experts with some insights and testimonials from some of our customers and partners.
Watch the short video series extracted from the webinar
Why watch this webinar?
The three key things you need to be successful with data
What are the first steps in any credit union's data journey?
Best practices for using data to deepen relationships
How to look at data from a strategic lens?
Best practices to measure and demonstrate results
Implementing data-driven solutions
Do credit unions have more data than Amazon?
What types of data should modern marketers use?
Three common data-related challenges credit unions have
Why is a credit union marketing more like a kitchen than a lab?
How to know what every marketer wishes they knew about their member?
Is your credit union mature in terms of data?
The real value of Marketing Automation for credit unions
Have credit unions made progress with their data?
The number one thing data-driven marketers must keep in mind
The four types of member needs, from a member perspective
How to find out who members are with just two data points
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We’ll show you how you can use Marketing Automation to deepen relationships, boost loyalty and increase share of wallet.
