Prisma Campaigns

Direct deposit switch for credit unions

Pave your way to member primacy

Help your members choose your credit union as their PFI

Prisma’s Direct Deposit Switch (DDS) is a seamless solution that allows members to quickly and easily transfer their direct deposits from other financial institutions with just a couple of clicks, in real-time with no paperwork.

With large banks holding 63% of PFI relationships, Prisma’s DDS keeps credit unions competitive by boosting direct deposit enrollment.

Key features

Frictionless experience

Members switch their direct deposits digitally by securely logging in to their payroll provider via your app or website.

Automation & simplicity

Updates are completed in real-time, with members receiving paychecks almost instantly.

Wide payroll coverage

MCovers 450+ payroll providers, including gig platforms and government systems, ensuring 75% of U.S. workers are supported.

Benefits

Boost direct deposit acquisition by 3-4x

Increase member engagement and account ussage
Reduce call center workload, lowering operational costs
Highest security standards to protect member data

How it works

Prisma Campaigns' Direct Deposit Switch Solution - How it works

Why choose Prisma's DDS?

Real-time efficiency

without the need to wait 1-2 pay cycles

Scalable and affordable efficiency

for credit unions of all sizes

End-to-end management

if needed, easing the load on your team

Find out more and see what Prisma can do for you

15%

conversion rates

$186M

in deposits in 3 waves

500%

engagement increased

6x

increase in HELOC sales

2x

email open rate

3x

sustained increase in short-term loans

87%

faster post-campaign processing

 

What customers are saying

Hilary Kissell - Embold Credit Union

“Our automated marketing emails have increased our memberships! And we love the ease of creating and sending member emails.”

Hilary Kissell

Director of marketing and community Development

Embold Credit Union

Kelly Wagner-Grull - Credit Union of Colorado

“Prisma boasts an exceptional level of user-friendliness, making it highly intuitive and easy to navigate”

Kelly Wagner-Grull, MBA

Director of Member Experience, Innovation and Digital Services

Credit Union of Colorado

Matt Sirgo - Air Force Federal Credit Union

“I love the analytics, the easy-to-use email build-out, and the integration with other platforms.”

Matt Sirgo

Digital Marketing Manager
Air Force Federal Credit Union

Complete to get detailed information

Cuna Strategic Services
CUNA Strategic Services'preferred provider for marketing automation

Trusted by over 50+ banks and credit unions globally

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